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The 13 is a non-profit cultural movement using
creativity and participation to fund and amplify
environmental and social justice work.
Paul Riss leads marketing, audience development, strategic communications, and brand growth.
As founder of A Beautiful Riot, Paul brings extensive experience in creative strategy, storytelling, advertising, and cultural engagement.
His expertise will help expand awareness, build community, strengthen partnerships, and introduce The 13 to new audiences.
Paul's role is critical in helping transform The 13 from an emerging initiative into a recognized cultural platform.
"The most powerful designs do not tell people what to think. They help people see what was already there."
Nick McKinney serves as the narrative architect of The 13.
He played a pivotal role in shaping the 13 Elements and helping guide the organization's evolution from Earthtopian into The 13.
As Chief Narrative Officer, Nick leads worldbuilding, storytelling strategy, narrative development, and content architecture.
His work helps ensure that every aspect of The 13 remains connected through a cohesive and compelling narrative framework.
Through Caleb's story and the broader mythology of The 13, Nick helps transform complex ideas into meaningful human experiences.
"The most powerful designs do not tell people what to think. They help people see what was already there."
Alyssa Yeargin oversees organizational operations, strategic planning, systems development, partnerships, compliance, and execution.
As Co-Founder and Chief Operating Officer, she plays a critical role in transforming vision into action.
Alyssa is responsible for helping establish the infrastructure, processes, and relationships necessary to support long-term sustainability and growth.
Her leadership ensures that The 13 remains organized, accountable, and capable of scaling responsibly.
"The most powerful designs do not tell people what to think. They help people see what was already there."
David Fenton is the founder and creative force behind The 13.
He is responsible for the organization's vision, creative direction, artistic strategy, brand development, and long-term growth.
David's work centers on the belief that art and storytelling can serve as powerful tools for awareness, engagement, and positive change.
As Founder and CEO, he guides the strategic evolution of The 13 while ensuring that creativity remains at the heart of the movement.
His vision established the foundation from which The 13 continues to grow.
"The most powerful designs do not tell people what to think. They help people see what was already there."
Asba helps translate complex ideas into visual systems people can feel, navigate, and remember. Her work sits at the intersection of design, narrative, and structure, turning abstract concepts into experiences that create clarity, connection, and action.
At The 13, she is responsible for shaping how the initiative is seen, understood, and experienced across every touchpoint. From identity systems and digital experiences to storytelling frameworks and visual architecture, her focus is creating design that carries meaning rather than decoration.
She believes design is not simply about aesthetics. It is a method of organizing information, revealing relationships, and helping people recognize patterns that might otherwise remain invisible.
"The most powerful designs do not tell people what to think. They help people see what was already there."
